This prep is needed by Sunday 26 Jan.
The Brief
Felix needs UK-specific OKRs for Q1 2026 in the Global Leadership spreadsheet. Focus on outcomes, not activities. Due by end of Sunday.
Context
The 2026 target of €21.3M was set with 55-60% confidence at planning time. Q1 has two strategic "rocks" to get right: Lead Prioritisation and Campaign Excellence.
Two new markets launching in H1: Conservatories (Jan/Feb) and Ireland (April). These are the growth engines that need OKR focus.
Last year's OKRs were too activity-focused ("launch X", "do Y") rather than outcome-focused ("achieve X revenue", "reach Y conversion rate").
Web Research
Measure What Matters (John Doerr)
OKRs should be ambitious (70% achievement = success), measurable, and time-bound. Objectives are qualitative and inspirational. Key Results are quantitative and specific.
What Makes a Good OKR
Good KRs answer 'how will we know if we've achieved the objective?' Bad ones describe activities instead of outcomes.
View source →Internal Research
UK Strategy 2026 Presentation
Three pillars: Core growth (pergolas), Market expansion (conservatories, Ireland), Infrastructure (leads, ops). €21.3M target breakdown by quarter available.
outputs/uk-strategy-2026-presentation.md 2026 Priorities Doc
Q1 priorities: Conservatory launch readiness, Ireland pipeline building, lead scoring improvements, campaign calendar locked.
vault/Notes/Work/Pergolux/2026-priorities.md Previous OKR Feedback
Felix's feedback: 'Too many activities, not enough outcomes. I want to see metrics that tell me if we're winning.'
vault/Meetings/2025-Q4-review.md Key Findings
OKRs should be outcome-focused (€ revenue, % conversion) not activity-focused (launch X, build Y)
Three clear focus areas emerge: Conservatories launch, Ireland prep, Lead infrastructure
70% confidence = ambitious but achievable. Current targets are at 55-60%, so stretch is appropriate
Felix wants fewer, better OKRs - quality over quantity
Q1 success sets the tone for the year - these need to land
Recommendation
Structure around three objectives, each with 2-3 measurable key results:
- Conservatories — Launch and prove the model with €110K revenue target
- Ireland — Build the pipeline and team readiness for April launch
- Lead Infrastructure — Fix the fundamentals with 28% connection rate
Keep it tight. Felix has been clear: outcomes over activities. Every KR should answer "how will we know we succeeded?"
The Draft
Objective 1: Successfully launch Conservatories as a revenue-generating product line
KR1: Achieve €110K conservatory revenue by end of Q1 KR2: Reach 15% quote-to-order conversion rate on conservatory leads KR3: Maintain 4.5+ star customer rating on first 20 installations
Objective 2: Build Ireland market readiness for April launch
KR1: Pipeline of €500K qualified opportunities by March 31 KR2: Hire and onboard 2 sales consultants by March 15 KR3: Complete 5 reference installations with photo/video assets
Objective 3: Fix lead infrastructure to maximise conversion efficiency
KR1: Achieve 28% lead connection rate (vs 19% current) KR2: Reduce average lead response time to under 4 hours KR3: Implement lead scoring with 80% accuracy on hot/cold prediction
Next Steps
Additional Notes
Any extra context, questions, or open items can go here in the markdown body. This section is free-form for anything that doesn’t fit the structured sections above.
Open Questions
- Should Ireland KRs include specific city/region targets?
- Is the €110K conservatory target aligned with Felix’s expectations?
- Do we need team-level OKRs or just country-level?